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Privacy Policy

Last Updated: June 2026

Who We Are

Devlin Wholesale is a family run flooring and carpet business operating multiple showroom locations across the United Kingdom. We offer a wide range of flooring products, expert advice and professional installation services.

Devlin Wholesale operates through the following registered companies:

  • Value Area Limited trading as Devlin Wholesale - Unit O, N Riverside Industrial Estate, Atherstone St Fazeley, Tamworth, B78 3RW
  • Awesome Flooring Limited trading as Devlin Wholesale - Groby, Leicester, Showroom, Laundon Way, Groby, Leicester, LE6 0YG
  • Devlin Brothers Limited trading as Devlin Wholesale - Unit B3, Minworth Industrial Park, Stockton Cl, Sutton Coldfield, Birmingham B76 1DH

For the purposes of UK GDPR and EU GDPR, Devlin Wholesale is the Data Controller responsible for your personal data collected through this website at devlinwholesale.co.uk.

We are committed to protecting your privacy and handling your personal data transparently, securely and in accordance with applicable data protection law including UK GDPR, EU GDPR and the Data Protection Act 2018.

If you have any questions about this policy or how we handle your data through this website please visit our Contact Us page.

What Personal Data We Collect

We are committed to collecting only the personal data that is necessary for the purposes described in this policy. The personal data we may collect through our website includes the following:

Information You Provide to Us

When you choose to contact us via phone, email or our integrated WhatsApp chat, we may collect personal information that you provide voluntarily. This can include:

  • Your name
  • Contact details such as email address or phone number
  • Address details if provided for quotations or service delivery
  • Any additional information you share as part of your enquiry

Please note that when you contact us via WhatsApp, your communication passes through WhatsApp's servers which are operated by Meta Platforms Inc. We recommend reviewing WhatsApp's privacy policy for full details of how Meta handles your data.

We do not collect or store payment details through our website as we do not currently process online payments.

Information Collected Automatically

When you visit our website at devlinwholesale.co.uk, certain technical information may be collected automatically by our hosting provider and third party services. This can include:

  • Your IP address
  • Browser and device type
  • Referring page and requested resource
  • Date and time of your visit
  • General location data based on IP address

Our website is hosted on servers provided by 20i (Twenty Internet Limited), a UK based hosting provider. Your data may be processed on servers managed by 20i as part of normal website operation. For full details of how 20i handles data please refer to 20i's privacy.

We use Google Search Console to monitor how our website appears in Google search results. This tool does not collect personal data from visitors to our website and does not affect your privacy in any way.

Information Collected Through Cookies

We use a small number of cookies on our website. These may collect certain technical information about your visit depending on the cookie preferences you select. Please refer to our Cookie Policy for full details of the cookies we use and how to manage your preferences.

Lawful Basis for Processing

Under UK GDPR and EU GDPR, Devlin Wholesale is required to identify a lawful basis for processing your personal data collected through our website. We rely on the following lawful bases:

Legitimate Interests

We process certain personal data on the basis of our legitimate interests as a business, provided those interests are not overridden by your rights and freedoms. This includes:

  • Responding to enquiries you send us via phone, email or WhatsApp through our website
  • Processing technical data collected automatically by our hosting provider 20i for the purposes of maintaining website security and performance
  • Using Google Search Console to monitor and improve our website's visibility in search results

Consent

Where we rely on your consent to process your personal data, we will always ask for your explicit agreement before doing so. You have the right to withdraw your consent at any time. This includes:

  • Sending you marketing communications such as promotions or offers
  • Activating functional cookies such as Google Maps and our virtual showroom tour

Legal Obligation

In certain circumstances we may be required to process your personal data to comply with a legal obligation. This includes:

  • Responding to lawful requests from law enforcement or government authorities
  • Storing your cookie consent preferences as required under PECR and UK GDPR
How We Use Your Information

Devlin Wholesale uses the personal data we collect only for legitimate business purposes and in accordance with applicable data protection law. We will never sell your personal data to third parties.

Specifically we may use your personal data to:

Responding to You

  • Respond to your enquiries or requests for information submitted through our website
  • Provide you with flooring quotes or arrange service appointments
  • Coordinate delivery or fitting services at your property
  • Keep a record of past communications for customer service purposes

Running Our Website

  • Maintain and improve the content and performance of our website at devlinwholesale.co.uk
  • Monitor how our website appears in Google search results through Google Search Console
  • Ensure the security and proper operation of our website through data processed by our hosting provider 20i

Marketing

  • Send you relevant marketing communications about our products, services and promotions

We will only ever send you marketing communications if you have explicitly opted in to receive them. You can opt out at any time by contacting us directly or using the unsubscribe link in any of our communications.

Cookie Related Purposes

  • Process technical data collected through strictly necessary cookies to ensure our website functions correctly
  • Activate functional cookies such as Google Maps and our virtual showroom tour only where you have given your explicit consent
Marketing Communications

Devlin Wholesale may send you marketing communications about our flooring products, services, promotions and company news. We will only ever contact you for marketing purposes in the following circumstances:

Where You Have Given Consent

Where you have explicitly opted in to receive marketing communications from us we may contact you by:

  • Email
  • Phone
  • SMS or messaging services including WhatsApp

Existing Customers

Where you are an existing customer and have purchased products or services from us, we may contact you with information about similar products or services we offer. You can opt out of these communications at any time.

Marketing Preferences

If you have given us your permission, we may occasionally send you updates about our products, services and promotions by phone, email or messaging services.

You can opt out of receiving marketing communications from us at any time by contacting us directly or using the unsubscribe link provided in any of our communications. We will honour all opt out requests promptly.

We will never sell or share your personal data with third parties for marketing purposes.

How Long We Retain Your Data

Devlin Wholesale retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law.

We will not retain your personal data for longer than necessary for the purposes set out in this policy. Where we are legally required to retain data we will retain it for the minimum period required by law.

In practice this means:

  • Enquiries submitted through our website that do not result in an appointment or service will be retained for a reasonable period before being securely deleted
  • Communications received through WhatsApp are retained for a reasonable period to allow us to respond to and manage your enquiry, after which they are deleted. Please note that WhatsApp message history is also subject to Meta's own data retention policies which are outside our control
  • Marketing contact details are retained until you withdraw your consent after which they are promptly removed
  • Records of your cookie consent preferences are retained for a reasonable period in line with standard practice
  • Technical data collected automatically by our hosting provider is retained in line with 20i's own data retention practices

When your personal data is no longer required we will ensure it is securely deleted or anonymised so that you can no longer be identified from it.

If you would like us to delete your personal data sooner please refer to your rights under the Your Rights Under UK GDPR section of this policy.

Cookies

Devlin Wholesale uses a small number of cookies and similar browser storage technologies on our website.

We use local storage to remember your cookie consent preferences so you are not asked repeatedly on every visit.

We do not currently use Google Analytics or any other website analytics service. Should this change in the future we will update this policy and our cookie consent settings accordingly and where required seek your explicit consent before any analytics tools are activated.

Some optional third party content embedded on our website - such as Google Maps and our virtual showroom tour - may use cookies or similar technologies when activated. These are only loaded with your explicit consent.

For full details of the cookies we use, how they work and how to manage your preferences please refer to our Cookie Policy.

How We Store Your Information

Devlin Wholesale takes the security of your personal data seriously. All personal data collected through this website is stored securely on servers provided by 20i (Twenty Internet Limited), a UK based hosting provider. As part of normal website operation your data may be processed on servers managed within the 20i infrastructure. 20i maintains appropriate technical and organisational security measures to protect your data against unauthorised access, loss or disclosure.

Any personal data you share with us through WhatsApp is stored within the WhatsApp platform which is operated by Meta Platforms Inc. We recommend reviewing Meta's privacy policy for full details of how your data is stored and protected within their platform.

We ensure that access to your personal data is restricted to authorised personnel only. We do not transfer your personal data outside of the United Kingdom without appropriate safeguards in place.

Whilst we take all reasonable steps to protect your personal data, no method of transmission over the internet is entirely secure. If you have any concerns about the security of your data please contact us via our Contact Us page.

Disclosure of Information

Devlin Wholesale does not sell, rent or trade your personal data to any third parties.

In the course of operating this website and responding to your enquiries, your personal data may be shared with the following trusted third parties:

  • 20i (Twenty Internet Limited) - our UK based hosting provider who store and process website data on our behalf
  • Meta Platforms Inc - when you contact us via WhatsApp your communications pass through Meta's servers
  • Google - through Google Search Console and Google Maps embedded on our website
  • Matterport - through our virtual showroom tour embedded on our website

All third parties we work with are required to handle your personal data securely and in accordance with applicable data protection law. We only share personal data with third parties where it is necessary for the specific purposes described in this policy.

We may also disclose your personal data where we are legally required to do so - for example in response to a lawful request from law enforcement or a government authority.

We do not transfer your personal data outside of the United Kingdom without ensuring appropriate safeguards are in place in accordance with UK GDPR.

Your Rights Under UK GDPR

Under UK GDPR you have the following rights in relation to your personal data:

Right to Access
You have the right to request a copy of the personal data we hold about you. This is known as a Subject Access Request (SAR).

Right to Rectification
You have the right to request that we correct any personal data we hold about you that is inaccurate or incomplete.

Right to Erasure
You have the right to request that we delete your personal data in certain circumstances - for example where the data is no longer necessary for the purpose it was collected for.

Right to Restriction of Processing
You have the right to request that we restrict the processing of your personal data in certain circumstances - for example where you contest the accuracy of the data we hold.

Right to Data Portability
Where we process your personal data on the basis of your consent, you have the right to request that we provide your data to you in a structured, commonly used and machine readable format.

Right to Object
You have the right to object to the processing of your personal data where we rely on legitimate interests as our lawful basis for processing.

Right to Withdraw Consent
Where we rely on your consent to process your personal data - for example for marketing communications or functional cookies - you have the right to withdraw your consent at any time. Withdrawing your consent does not affect the lawfulness of any processing carried out before your withdrawal.

How to Exercise Your Rights
If you would like to exercise any of the above rights please contact us via our Contact Us page. We take all privacy related requests seriously and will respond to you as promptly as possible in accordance with our obligations under UK GDPR.

Where a request is particularly complex we will keep you informed of our progress and expected response timeframe.

Right to Lodge a Complaint
If you are unhappy with how we have handled your personal data you have the right to lodge a complaint with the Information Commissioner's Office (ICO) - the UK's data protection regulator.

You can contact the ICO at:
Website: ico.org.uk
Telephone: 0303 123 1113
Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

We would however appreciate the opportunity to address your concerns before you contact the ICO - please reach out to us first via our Contact Us page.

Contact Us

If you have any questions about this privacy policy or how we handle your personal data through this website please get in touch with us via our Contact Us page where you will find the details of all Devlin Wholesale showroom locations.

We aim to respond to all privacy related enquiries promptly and within the timeframes set out under the Your Rights Under UK GDPR section of this policy.

Changes to This Policy

Devlin Wholesale may update this privacy policy from time to time to reflect changes in legal requirements, the technology we use on our website, or how we operate.

Where changes are significant we will make this clear by displaying a prominent notice on our website. We encourage you to check this page periodically to stay informed about how we handle your personal data.

The date at the top of this policy indicates when it was last reviewed and updated. Continued use of our website following any updates to this policy constitutes your acknowledgement of the changes.

Third Party Privacy Policies

For a full list of third party services used on this website and how they handle your data please refer to the following privacy policies:

  • 20i (Hosting)
  • Google (Search Console and Maps)
  • Meta (WhatsApp)
  • Matterport (Virtual Tour)
Important Notice

This privacy policy relates solely to personal data collected through the Devlin Wholesale website at devlinwholesale.co.uk. Devlin Wholesale is committed to handling all customer data - both online and offline - with care and in accordance with applicable data protection law. For full information about how your personal data is handled offline including in-store interactions, customer records and contracts, please contact your nearest Devlin Wholesale showroom directly via our Contact Us page.